The Ask
Redesign a brand’s packaging… Upon looking at Advil’s pain reliever for children, I noticed how sterile and dull the product was. The message being sent to children is that taking medicine is scary. By combining the familiar trust of Advil and Child Resistant packaging, with comfort and transparency, Profen was born.
Arial view of child resistant caps that convey Profen is medicine.
Transparent packaging to connect with feelings of trust and safety.
Iteration of paper child resistant packaging.